Impact of CSR activities towards adoption of Mobile Banking
نویسندگان
چکیده
The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers’ intention adopt mobile banking (m-banking). This exa...
منابع مشابه
factor influencing the adoption of internet banking
دوره مشترک کارشناسی ارشد بازاریابی و تجارت الکترونیک دانشگاه تربیت مدرس_ دانشگاه تکنولوژی lule? چکیده پایان نامه عوامل موثر بر پذیرش اینترنت بانک توسط مشتریان پیشرفت فناوری اطلاعات و ارتباطات و به طور خاص رشد اینترنت جهت تراکنش های معاملات بازرگانی، تاثیر بسیار عمیقی در صنعت بانکداری داشته است.این در حالی ست که نفوذ بانکداری اینترنتی در کشورهای در حال توسعه بسیار کندتر از نفوذ آن ...
15 صفحه اولMobile banking adoption: A literature review
Electronic commerce (e-commerce) continues to have a profound impact on the global business environment, but technologies and applications also have begun to focus more on mobile computing, the wireless Web, and mobile commerce. Against this backdrop, mobile banking (m-banking) has emerged as an important distribution channel, with considerable research devoted to its adoption. However, this re...
متن کاملMobile Banking Innovations and Entrepreneurial Adoption Decisions
This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework examines how advertising, experience, perceived risk, learning inclination, and entrepreneurial proclivity influ...
متن کاملA Conceptual Model for Mobile Banking Adoption
Despite the steady growth of Internet banking and mobile banking, only half of adults in the U.S. use online banking, with the other half still visiting physical branches for their banking services (Fox, 2013). For years, studies are being conducted in the IS field using the Technology Acceptance Model (TAM) in order to determine the key factors explaining the adoption of online banking. But, d...
متن کاملMobile Banking Adoption In Australian Rural Areas
Improvements in wireless technologies and increased uptake of advanced mobile handsets have led to a growing trend in mobile banking activities on a global scale. However, little is known about the potential of mobile banking for rural areas in developed countries. Prior research suggests some difficulties faced by rural areas in accessing ICT services such as high speed Broadband and Mobile In...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Cogent Business & Management
سال: 2021
ISSN: ['2331-1975']
DOI: https://doi.org/10.1080/23311975.2021.1962486